Shell Vietnam

A resilient journey

In Vietnam, we have a joke like: “If you want to know what happens in our country, just look around the road.”

For 15 consecutive years of being the world's No. 1 Lubricant Supplier; for 50 years of being a good companion with Vietnamese drivers; We want to tell a story about the longest journey that We have driven with Vietnam.

This story wrote for Vietnamese people, for all the good memories, for all the tough time we have to face and come over. After all, the Vietnamese still keep their resilient attitude and push the pedal to move forward toward a better future.

Creative Direction: Dinh Viet.

ACD: Trung Bui.

Copywriter: Trong Nhan - Nhi Pham - Phuong Anh.

Art Director: Hai Anh - Tien Nguyen.

Graphic designer: Nhu Nguyen.

Film Director: Victor Vu.