When some of NIVEA MEN's competitors choose their ambassador image with good looking, successful or gentleman. We want to tap into another aspect which is real and closer to the youngsters between 15 to 22 years old: The failure.

NIVEA MEN is honored to stand by their side whenever they fall out or suffer from their problems. So, the idea "Bold men dare to fail" – Dám sống chất, dám thất bại is an inspirational idea to empower Vietnamese youngsters to be proud of their failure, because failure is a precious fortune of youth that turn them into a better version.