CLEO - AFTER SHAVED SIDE EFFECTS
For years, Cleo was focused only on PAIN when teen girls used the traditional method to remove their body hair. So, we give them another approach that can differentiate them from their competitor: the side effects by using the traditional method to remove body hair. That’s how the campaign HOI CHUNG HAU DON LONG comes to life.
Creative Director: Dinh Viet.
Strategic Approach: Trung Bui - Trong Nhan.
Copywriter: Nhan Bui - Bao Tran.
Art Director: Hai Anh - Tien Nguyen.
Graphic Designer: Nhu Nguyen.